So what does this mean? For every sales lead or contact info that you find and qualify, IE: the company name, company phone number, directors name, directors direct phone number, fax number, web address, email address, etc. The information that you gather and qualify is worth $15 or more for each contact. You might say that $15 isn't much, but lets look at the following example;
This equates to: 10 (sales reps) X 200 (leads per sales rep) = 2,000 contacts per week
2,000 (contacts per week) X $15 = $30,000 worth of contacts value per week.
Thats a grand total of $1,560,000 per year that your database of contacts is worth.
I invite you to sit back for a moment and ponder what this means for your business. Do you collect every single clients contact details that each sales rep qualifies? Or do you only collect contact data of successful sales? Think about this from the point of view of a company that builds contact lists. These contact list companies have to call every single person in their list/database to qualify that the data they have is correct. Is this not the same job each of your sales reps performs every single day?
If you don't collect this information, or even worse, each sales rep maintains their own system of either spreadsheets, outlook, or even paper, I can promise you that your sales reps are not even on the same playing field as the sales reps that work for your competitors. Not to mention the massive efficiencies and fine grain tracking and reporting options that are available standard in any good CRM. If this is your business, why not contact Inspire Media today and talk to us about Customer Relationship Management software (CRM) for your business, we can help.
Remember that the longer you keep updating your data on a individual contact over time, the more information you collect on them, which then increases the value of each contacts information, that in-turn grows that $15 exponentially!
