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Thursday, 18 October 2012 06:07

Email is still the untouchable force in online marketing

Published in Inspire Media Blog
Exact Target’s recent 2012 Channel Preference Survey reveals some interesting facts about what actually works in online marketing. The results are sure to upset the “shiny ball” crowd who love playing with the latest new technology, but the fact is that email is far and away the best online marketing tool you can use.
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Tuesday, 09 October 2012 06:20

So you've got a website, the money starts rolling in right? WRONG! - PART 1

Published in Inspire Media Blog
I come across this phenomenon quite regularly. There seems to be this assumption that if you build a website and set it live online, then all you have to do is sit back in your chair and wait until the phone starts ringing and the money starts poring in. Things just don't work this way!
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Saturday, 06 October 2012 06:11

Why do I use Joomla and why you should use it for your website!

Published in Inspire Media Blog
In every meeting I have, I always talk about why Joomla is my website CMS (Content Management System) software of choice and why it should be your first choice for your website. Joomla is the no.1 most used 'Website' software in the world PERIOD! Joomla has an enormous open source community constantly improving and developing Joomla and as of the date of this blog post, there is 10,028 extensions available to extend Joomla to do may other things like:
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Friday, 05 October 2012 04:39

How top business Generate NEW Leads today in 2012

Published in Inspire Media Blog
Today's post topic will be the most critical article for everyone who reads my blog. Today we will discuss how the best and most successful companies are generating new sales leads for their business. This blog post is important because it will show you how your business should be generating your sales leads for your company and illustrates the major solutions that we provide here at Inspire Media.
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Thursday, 27 September 2012 13:11

Seriously...Email Signatures

Published in Inspire Media Blog
Ok, so everyone knows what an email signature is right? For those that don't, its the text at the bottom of every email we receive from business's that has the senders name, position, phone, fax, email, etc (company contact details). In my experience, most company's don't take this very seriously and quite often if you receive emails from different people at the same company, their emails signatures will have a completely different look and are branded differently. Then there are email signatures that look like, well......not professional!
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Wednesday, 26 September 2012 09:44

First steps to success!

Published in Inspire Media Blog
In my last discussion I very briefly discussed how the digital age is changing the face of sales and how this is critical to your companies strategy to increase sales performance and the importance of the "online image" of your company.
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Saturday, 22 September 2012 03:39

3 ways to create Impulse Buys on your website

Published in Inspire Media Blog
Digital marketing allows for more ways to offer impulse buy opportunities Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products? For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse buy of a magazine issue. Most of these scenarios dictate new audience members or one-time buyers – not subscribers.
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Friday, 21 September 2012 12:28

Must know statistics on Email Marketing

Published in Inspire Media Blog
Statistics dictate the need for certain changes to email marketing strategies. Mobile email marketing is getting more important to consumer marketers. More users are looking at email content on their mobile devices and expect proper optimization on their devices. The benefit of designing for mobile is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.
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Thursday, 20 September 2012 01:12

Most important areas to focus marketing efforts on in 2012

Published in Inspire Media Blog
The chart below shows the results of research conducted as a survey to thousands of CEO's. The question that was asked: What areas will you see as most important or least important for you to spend your marketing dollars on in 2012. What the chart illustrates to me is that the old way of sales and marketing is declining. If you wanted to market your product, the old way to do things would be the bottom 3 results on the chart below: Telemarketing, direct mail, and trade shows.
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Friday, 14 September 2012 13:00

How to leverage Social Networking for you business

Published in Inspire Media Blog
Social networking has grown from something the geeks of this world played with from the basement of their parents house, to an imperative part of every business's 'marketing mix'. The image below updates us all on the latest statistics and trends that social media has brought to our day to day business operations. Some examples or these statistics:
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