Focusing your marketing efforts on the conecept of 'Local' seems to have decreased over the years with the major grown of websites and the fact that your website turns your business into a globally accessible business. Business may have forgotten about 'Local', but the search engines like Google never did. In fact, Google and other search engines rank your website on many 'Local' factors. Add to this that current marketing trends are moving into have a graeter focus on promoting your business locally.

Below I have listed the 5 things you should know about Local Internet Marketing:

1. You don't need a pricy, national SEO campaign to get more business. Why go national when you want to get the attention of your local area? The idea of ranking #1 all across the world for your keywords is romantic, but not very practical and definitely not necessary or achievable with the complex algorithms that Google uses today. Local SEO is more focused, less competitive, easier to attain, and most importantly: costs less.

2. Local Internet marketing is not just about rankings. There are so many ways to search now. Make it easy for your customers to find you when they search, whether it’s at home or on the go, with an optimized mobile site and a solid presence on social media. Building up a reputation in your community is crucial, both online and off.

3. There are no guarantees. If someone is guaranteeing rankings, run the other way. Search engine algorithms literally change daily, so while it might be enticing to hear an SEO promise you a #1 ranking, there's no way it can be anything but an empty promise.

4. You get what you pay for. It might sound harsh, but it's true! Just like anything else, SEO takes hard work.

5. Measuring is crucial. Isn't the whole point of SEO to get real results? Tracking those results over time is the only way to see if you're really getting what you're paying for.

Inspire Media is a new age digital marketing agency focused on creating online strategies that drive results. From SEO to PPC and Social Media to Web Design, our team operates with one common goal creating more time and revenue for our clients.

The days of cookie cutter Internet marketing campaigns are long gone. We approach each project as completely unique, customizing our strategy to match your goals. Simply put, we treat your business as if it's our own.